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#dataempathy

Data Wisdom. Business Advantage.

Data is only valuable when people know how to use it. Build bridges between people, data, and business. Turn data into wisdom and make it actionable with GOODIN.

What we do?

GOODIN Helps You Maximize Your Return on Existing Data Investments

Our Core Services


Transforming Your Business Intelligence Environment to Align With Your Business Needs, Empower User Capabilities, and Utilise Data Availability Effectively with the help of Qlik and Microsoft Technologies.

Why partner with us?

  • Make a Difference with Data and Increase ROI on Your Existing BI & Data Investments
    • Companies have invested heavily in BI & Data technologies and the collection of data – but the existing data is yet to be used for business benefit at the scale it could be. Often the core problem is the non-existing processes in organisations that enable people of different competencies to work effectively together. This often creates many expensive “lost in translation” situations. GOODIN helps in this by bridging the gap between business and IT.
    • Read more here on our BI services!
  • Empower People to Make Decisions Based on Data
    • We use design thinking and different facilitative learning methods to enable people to take responsibility of data relevant to their work and  raise the bar in business outcomes.
      Data Utilization Design is one of our core services where we tailor the available data to the needs of the people.
  • Improve Your Business competitiveness with E2E Excellent and Widely Utilized Business Intelligence
    • The future is unclear and change is the new constant. With data literate people you can master your business viability and visions of changing futures. When you use data for scenario work you will improve business performance and enable your business through thick and thin. 
  • BI & GenAI Utilization Design and Training
    • Discover the transformative power of Generative AI with GOODIN’s specialized GenAI Utilization Services. At GOODIN, we educate, plan, and empower organizations to seamlessly integrate GenAI into their operations, driving innovation and efficiency. Our unique approach centers on the GOODIN AI Canvas, a strategic framework that places design thinking at the heart of AI development. This ensures that AI solutions are not only technologically advanced but also user-centric and aligned with business objectives. Through hands-on workshops, strategic planning sessions, and ongoing support, we guide you through every step of the GenAI journey, from conceptualization to implementation, ensuring your organization is well-equipped to harness the full potential of generative AI technologies.
    • In short we help you build AI and Data Literate organizations that match future demands.

Contact us

Let’s talk about a partnership that makes data matter for your business! Contact us for an initial free 45 min consultation.

Or do you want to work at GOODIN? We are all about equal opportunities and happy to hear from you! Let’s talk more.

Jarmo Rajala

Co-founder & CEO
jarmo@goodin.fi
+358 40 530 0384

Kira Sjöberg

Co-founder
kira@goodin.fi
+358 50 330 0755

Atte Ailio

Co-founder
atte@goodin.fi
+358 40 520 8196

Esa Tiusanen

Customer Data Lead /
esa@goodin.fi
+358 445 655 205

Phuoc Tran Minh

Business Intelligence Lead
fuki@goodin.fi
+358 40 520 8196

Mika Karhu

Data Integration Lead
mika@goodin.fi
+358 40 5309836

Eetu Hellberg

eetu@goodin.fi

Sofia Rajala

sofia@goodin.fi

Juuso Hellberg

Business Intelligence Specialist
juuso@goodin.fi

Maybe You?

If you’re interested in working for Goodin,
please reach out to jarmo@goodin.fi.

    Send us a message

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    Thanks for contacting us

    We’ll get back to you as soon as possible. Let’s make data superb (not just great) again.

    1. Plan, Don’t Guess

    Partnering with ProInsight Goodin has created a methodology for pinpointing issues relating to data use. Through a business process -focused use of surveys, interviews and NLP-modeling we provide insights into the key issues at your company, and how to tackle them.

    Before you can improve, you need to know where the problems are. If you want to know where to improve your use of data, you should get some data on it.

    2. Get the Ball Rolling

    Once the direction is clear it’s important to put in the work of actually improving the way you use data. GOODIN can help, but you need to be the driver.

    GOODIN has technical expertise to help in a variety of ways to fix the business critical gaps in your tech stack. We can also provide People Design, Work Design, and Data Learning Sprints to help you upskill.

    3. Keep your Finger on the Pulse

    Goodin uses the insights gained from the assessment to customize the GOODIN Pulse -survey.

    The GOODIN Pulse has been designed to balance ease-of-use for respondents with frequent, and comparable feedback for the company. It is also two-directional: the Pulse can be used to share personalized tips and tricks for employees.

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